Are you ready to move past the burnout and stress that comes with entrepreneurship and start thriving in your best life as a working woman managing a side hustle or as a full-time entrepreneur?

The Programs



Monthly Workshops

Beginner Basics


Join the Beginner Business Basic exclusive business membership, where each month (Every third Sunday at 7 pm EST), we dive deep into a major business topic that’s like fuel for your entrepreneurial engine. It’s not just a meeting; it’s a powerhouse of insights, strategies. Get ready to rev up your business game and accelerate towards financial independence!

Now OPen

Main: Ecommerce


Road to Revenue


This program is a must for individuals and businesses across all stages of their e-commerce voyage, delivering invaluable insights and winning strategies to pave your path to success. Whether you’re taking your first steps into e-commerce or on a mission to fine-tune s, this program promises to be your catalyst for achieving growth and success.


Flagship: Ecommerce

VIP Coaching

Hobby to Wholesale


This group coaching program is custom-tailored for accomplished e-commerce entrepreneurs with a specialization in product-based businesses. It delivers invaluable expertise in advanced e-commerce practices, encompassing wholesale strategies and equipping you with the stragies to take your business to the next level.

FREE! Get a Monthly Revenue Growth Planner to help you achieve your revenue goals!


Meet your Coach

My name is D’Shawn Russell, and I am the owner of Southern Elegance Candle Company. In 3 years, I went from two pots in my kitchen to doing over $2 million dollars per year in revenue!

And now, I want to help you do the same. This coaching service will provide the framework and training for new and existing small product-based businesses to assist with generating consistent revenue and scaling your company. 

My company and I have been featured on national TV shows, in magazines, podcasts, and everything else in between. I’ve learned some hard lessons, and I’m here to keep you from having to suffer the same wa

I will teach you everything you need to know to build a profitable eCommerce business AND save you hard lessons that cost me hundreds of thousands of dollars. And I help you create a comprehensive marketing plan each month that covers list build for email and sms, email and SMS promotional campaigns, social media, paid ads for every level, and so much more.

2022 was a struggle for me to find the balance between work and my personal life and to create the life that I wanted. Are you trying to create the life you want?

I’m not talking 6 figures in 30 days or anything like that… I’m talking… what do you want in life to make you comfortable. I will never be one of those coaches pushing you to do more and more and be bigger and bigger when that is not in alignment with your hopes and dreams. But, I will help you get out of a rut and move into alignment with your true purpose.

All It Takes Is 3 Simple Phases To Grow Your Ecommerce Revenue and simplify your life!

Phase 1: Brand Building

Create a brand identity, develops a brand strategy, and learn e-commerce fundamental

Phase 2: Marketing & Sales

Learn the basic of sales and marketing. Create a comprehensive monthly marketing and sales plan.

Phase 3: Scale

Scale using social media paid ads, and email marketing to drive sales and traffic to your e-commerce website.


Testimonials from my students


Beginner Basics

This program meets once a month and covers ecommerce business concepts. These sessions offer a fresh perspective, helping you identify blind spots and uncover innovative approaches. Monthly coaching isn’t just about troubleshooting; it’s about continuous growth. Whether it’s refining leadership skills, exploring new market trends, or optimizing operations, these sessions ensure you’re not just running a business but leading it towards sustained success. It’s the competitive edge that keeps you ahead of the curve and continuously elevates your business game.


Road to Revenue

This program is perfect for individuals and businesses at various stages of their e-commerce journey, offering valuable insights and strategies to help them succeed, whether you are just starting out or looking to optimize and expand your current operations.

Invite Only

Hobby to Wholesale Academy

This group coaching program is exclusively designed for seasoned veterans in the realm of product-based e-commerce. It delivers indispensable expertise in advanced e-commerce practices, with a special focus on wholesale strategies, presenting participants with a holistic arsenal for achieving unparalleled success.  This program is meticulously crafted to take your e-commerce pursuits to new heights.

Grow Your Business

Monthly Revenue Planner


Have you ever experienced being trapped in a monotonous routine and feeling unproductive? If you find it challenging to concentrate on essential tasks, this workbook is the perfect solution for you.

Ideal Customer Workbook


An ideal customer workbook is an essential tool designed to help businesses identify and understand their target audience. It provides a framework to help you identify your ideal customer.

ClearPath Business Planner


This business planner is a comprehensive tool meticulously designed to guide entrepreneurs in creating a well-structured business plan. It offers a step-by-step framework and expert prompts.

Join our Mailing list

Offers to your inbox

FREE! Get a Monthly Revenue Growth Planner to help you achieve your revenue goals!

Work with D’Shawn 1:1

30 Minute Consutation


60 Minute Consultation


30 Minute Brand Review


Frequently asked questions

Q: I am a new maker and I’m just getting started. Will this still work for me?

 A: Yes, this can work for you. You should have solid expertise in your field though.

Q: I’ve been making products for a while. Will I still find value?

A: Yes, this solution will work particularly well for you. It’s a great way to finally completely automate your client acquisition so that you can focus on the things you love

Q: Can I wait and join later?

A: Possibly, but the Hobby to Wholesale class is only open a few days each quarter.

Q: How much support is included?

A: There is 24h written support included which means that you will get all your questions answered within our members-only support group within 1 day.

Q:  I am not tech-savvy. Do I need a bunch of tools to make this work?

A: Yes, you do need to be knowledgeable of basic website design and understand eCommerce.

Q: When will I get access?

A: You will receive an email with all the details immediately after your purchase and will get access to our inner circle group within 24 hours.

Money Back Guarantee

Q: Is there a money-back guarantee?

A: Yes absolutely! We swear by our training, so much so we offer a 7-Day no-questions-asked money-back-guarantee.